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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Headlining Reasons to Think Ability First

Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement…
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Echidna Blog

Facebook adopts a democratic policy process

Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…
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Echidna Blog

Take a Look in the Mirror ...

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…
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Echidna Blog

Did You Know? You Can Create Targeted Ads on Facebook!

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…
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Echidna Blog

Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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How Digital Accessibility Impacts Organizations & The Future of Web Design

It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
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Echidna Blog

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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Echidna Blog

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
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AODA - It's Time to Act

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Echidna Blog

We Have the Will to Give; Resolve to Do Something

Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
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