Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Face Time, Not Just "FaceTime" Improves Accountability, Understanding
In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
No Web of Confusion -- AODA Site Compliance Deadline Not Changed by Provincial Announcement
For many organizations that have been fretting about meeting AODA-compliance deadlines, the Province of Ontario appears to have given them the gift of…
Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Northern Finalist For Search Engine Land Award
For Immediate Release: LONDON, ON – September 14, 2017 — Northern Commerce has been announced as one of five finalists for the 2017 The Landy Awards…
Engaging Success
One way or another, it’s going to prove to be an exciting week next week as I, along with a couple of other Echidnas, head to Boston to attend the…
Stormtech, Expanding Markets
With a goal of expanding their current product offering to the retail market, Stormtech needed a strategy to help maximize their exposure to this new audience while also driving revenue at an efficient cost per purchase.
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
Does Your Twitter Account Suck - Big Time!?
I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a…
Don’t Question Success – Ask the Right Questions for Success
Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content…