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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

A Globally Focused Weekend with Local Roots

One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…
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My Card Says Plumber, But I Am a Doctor on the Weekend ...

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
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Compassion, Consideration Key to Communicating in Our COVID-19 World

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
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When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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SMS Marketing: The Rising Star in Omnichannel Experiences

The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
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Could Foursquare Be the Next Twitter?

If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
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Ensure Your Accessibility Content is Accessible

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Montreal Dining Guide Redux -- Drupal North 2019 Edition

I am really looking forward to connecting with the Drupal community for three days of learning, sharing and Drupalling. We like to support Drupal…
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Accessibility – No Need to Accommodate

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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