Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Who Needs to Know? Communicating to Scale
Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…
Digital U for a Digital You 501 -- What's Next?
So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
THIS >>> Or How to Guarantee I'll Never Interact with Your Content
Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I
I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility
The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
Strong Forest City Roots Have Propelled Echidna’s Growth
Digital Echidna is absolutely honoured to have been named a finalist for the TechAlliance Techcellence Award for Business Growth. We've come a long…