The Gift that Keeps on Giving: Steps to Ensure a Successful Intranet Launch
With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
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Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Tales from the Technology Graveyard ...
The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Getting Started Can Be Tough, But We're Here to Help!
Are you creating a brand new website, but new to the whole website game? Getting started can be tough, so hopefully you have a great online agency…
Pantheon announces data residency for Canadian, EU, and Australian Regions
For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
Ensure Your Presentation Complements - Not Competes With - Your Message
When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
O Canada -- Why Echidnas Stand on Guard for Thee
Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…