Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
Drupal Training Courses Available
The Drupal content management system offers a lot for free -- from no licensing fees, to quick-and-easy set-up, to an open-source foundation that…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
The Cautionary Tale of Boaty McBoatface
If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
No Imagination Needed - It's Easy to Be a Caring Company
We know there are lots of caring companies in this community -- so we invite you to join us in participating in Imagine Canada's Caring Company…
Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
Webforms, Surveys & Your Website
Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…
Celebrating Canada
Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…