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Echidna Blog

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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Echidna Blog

The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
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Echidna Blog

A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…
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Echidna Blog

Smart Date 2.0: Let's Do This Again!

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…
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Echidna Blog

The Evolution of the Business Card ...

Business cards are definitely a staple of the business world, but like the typewriter, the ditto machine and the telegram - maybe it's time to leave…
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Echidna Blog

Ask and You Shall Receive

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
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Echidna Blog

Facebook No Teenland? So? Go Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
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Echidna Blog

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Echidna Blog

Home Page Not Dead, But It Can Suffer from Drive-Bys

The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
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Echidna Blog

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
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