Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…

Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…

We're always amazed by the quality of the talented youth that are coming out of our post-secondary institutions. Last week was no different as we were…

Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…