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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Humans only please ...

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
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Echidna Blog

Design For Your Users - Not Yourself!

Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
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Echidna Blog

Show Strength or Be Strong? The Answer is Clear

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…
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Echidna Blog

Can Business Be Humble and Promotional at the Same Time?

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Echidna Blog

No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
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Echidna Blog

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
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Echidna Blog

Delivering on your Customer's Expectations? That's music to their ears

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
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Echidna Blog

The 411 on Getting Echidna to Booth 210 in Nashville

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
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Echidna Blog

The Opportunity for Women in STEM - How We Can Eliminate Barriers

The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…
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