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Echidna Blog

Accessibility – No Need to Accommodate

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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Echidna Blog

Start by Defining the Content Architecture For Your Website

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…
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Echidna Blog

Social Media Best Practices

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
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Echidna Blog

The Art of the Interview - Drawing Out the Right Answers

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
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Echidna Blog

Accessibility Matters - Empathy from Exposure

To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
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Echidna Blog

Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…
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Echidna Blog

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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Echidna Blog

Looking for the Right Words? Be Like Mike

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
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Echidna Blog

A Day in the (Possible Future) Life

Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…
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Echidna Blog

15 Icebreakers for Drupal Users Group Meetups

Are you hosting a Drupal Users Group Meetup and looking for icebreaker ideas? Here are 15 icebreakers more fun than just simply going around the room…
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  • Solutions
    • Digital solutions that deliver results.
    • Marketing Services
      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
    • Digital Experience Management
      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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