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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
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Creating a QR Code Campaign

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
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How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide

With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
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Growing Your Business by Acting Small II -- Internal

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
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Smart Date 3.1 and Beyond

Today we made a stable release for version 3.1.0 of Smart Date, which expands the recurring date functionality by adding support for hourly or “by…
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Investing in Education, Community with Explode and DrupalCon

Building strong communities. It takes knowledge, collaboration, and dedication -- which is why we're so supportive of opportunities that allow for all…
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Moving House: Planning to Migrate Your Drupal Website

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…
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Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
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5 Steps To Create An Effective Chatbot Experience

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
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Ensure Your Presentation Complements - Not Competes With - Your Message

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…
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