Making Print Versions of Web Pages and Logos
We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is…
Celebrating A New Way to Work on Labour Day
You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Understanding Fandom the First Step in Cultivating Fans
To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Sharing Stories Using Their Own Words
The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement
Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
The Value of Klout -- Digital Echidna Head2Head
At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…