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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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A Super Bowl Game Plan For Content that Scores

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
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Facebook's New Way to 'See' Photos for the Blind, Visually Impaired

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…
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Accessibility Matters - Window Dressing or a Door to a Greater Commitment?

Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…
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Ensure Your Accessibility Content is Accessible

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
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Getting Your Feet Wet as a First-Time Presenter

When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
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AODA 2021 -- A Roadmap and Tools for Accessibility Compliance

Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
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YOU Breakfast Reinforces Idea that We Can Make an Impact

We were honoured to be in attendance at yesterday’s Youth Opportunities Unlimited's 12th Annual Breakfast. The power of the speaker and her message…
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Who Needs to Know? Communicating to Scale

Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…
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A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues

Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
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