Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
A Primer on Accessible PDFs
When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart
Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
Creating Effective Online Presentations
Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
Headphone Change Could Leave Adaptive Tech Users Feeling Unplugged
For most people, 3.5 mm is an insignificant distance. But for users of adaptive technology it might prove to be a bit too far of a gap to bridge…
My Card Says Plumber, But I Am a Doctor on the Weekend ...
Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
Northern Named One of the Best Workplaces™ in Ontario
For Immediate Release: London, ON — June 24, 2021 — Headquartered in London, Ontario, North America’s leading digital experience agency, Northern, has…