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Echidna Blog

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Echidna Blog

Can Your Phone Augment Reality?

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Echidna Blog

To Use Image Links, or Not to Use Image Links...

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…
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Cat with one eye

Northern Commerce Announces Charitable Partnership with London Humane Society

For Immediate Release: LONDON, ON – November 27, 2018 — Northern Commerce is pleased to announce its charitable partnership with London Humane Society…
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Echidna Blog

Our EOS Journey To Date: 5 Things To Know

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Echidna Blog

What is Google Places?

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
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Echidna Blog

Chatbots: Details that Make a Difference

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
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Echidna Blog

How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Echidna Blog

Damage Control 101 - What to Do

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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Drawing of large laptop with people standing in front of it and an envelope on the screen

Why Are My Emails Going to Spam: A Guide to Staying in the Inbox

At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
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  • Solutions
    • Digital solutions that deliver results.
    • Marketing Services
      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
    • Digital Experience Management
      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
    • eCommerce Solutions
      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
    • Commercial
      • Omnichannel Retail
      • Manufacturing
      • Financial Services
    • Public Service
      • Higher Education
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  • Case Studies
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    • Partnering with best-in-class technology platforms.
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