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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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Board Participation - Sometimes You Need to be the Willow

In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
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Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More

Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
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AODA at 10 - We're Still on the Path

Allegedly, we're halfway there. The Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 with the goal of making the…
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Echidna’s All In for Drupal MidCamp

A strong Canadian contingent from the Forest City will be blowing into the Windy City later this week as Digital Echidna is all in for Drupal MidCamp…
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Growing Your Business by Acting Small II -- Internal

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
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Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio

Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…
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AODA Compliance Deadline Tips for the Non-Compliant

The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
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Do You Integrate Email with Your Blog?

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
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Echidnas To Be Spotted in Montreal, Minneapolis

Whether it’s la belle province or the Land of 10,000 Lakes, you can find Echidnas all over this wonderful continent of ours. And over the next couple…
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