A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…

As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…

“Collectively, we started to change the face of disability employment in the province of Ontario.” I’m not one given to hyperbole, but this comment by…

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…