2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
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A Slam-Dunk Content Approach
While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
A Look Back at Drupal MidCamp
Last week Andrew wrote about how Echidna was all-in for Drupal MidCamp in Chicago, IL. Today, Fatima Khalid shares her impressions of the trip, the…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
‘Required’ Reading for Project Success
When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…
5 Steps To Create An Effective Chatbot Experience
In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI
Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Getting Real About Content Marketing
We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…