The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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A Note of Thanks
This weekend, we in the Great White North, celebrate Thanksgiving. It's a time of family, togetherness, and, of course, a three-day weekend. I wanted…
Accessibility Matters - Exploring the Hows and Whens of Alternative Text
The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
Helping Opportunity’s Knock Be Heard by All
There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
Accessibility and the User Experience - Two Sides of the Same Coin
Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
Push Marketing from Pluto. NASA's Message from Instagram
Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…