A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues
Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
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Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Strike a Happy Balance
Many times we have clients approach us with great ideas, but they do not have the budget to match. In a service industry, we always strive to make the…
The Gift that Keeps on Giving: Steps to Ensure a Successful Intranet Launch
With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…
Looking Back to Look Forward
We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Three Social Trends; Three Valuable Lessons
OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
Digital U for a Digital You -- A Beginner’s Guide to APIs
If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…