Last month was the first virtual DrupalCon. There was trepidation about how well the community’s signature event would translate to the virtual space…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

Later this week, I’ll be presenting at the Bay Area Drupal Camp (BADCamp). But instead of waking up and looking out of a hotel window at the sprawling…