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Echidna Blog

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Echidna Blog

How To Proceed Without In-Person Discovery

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…
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Echidna Blog

Accessible Voting - Sometimes X Can't Always Mark the Spot

As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
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Echidna Blog

Accessibility Matters - Empathy from Exposure

To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
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Echidna Blog

Execution at dawn photos only serve to kill interest, excitement

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…
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Echidna Blog

Promoting Understanding, Not Fear, Is key to Accessibility Awareness

In the world of disability awareness campaigns, the end don't always justify the means. The latest disability faux pas arrived in the form of a…
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Echidna Blog

Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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Echidna Blog

Making Mentorships Matter: Tips for A Productive Relationship

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
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Echidna Blog

The Power of Personalization

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
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Echidna Blog

Putting Automation to Work for You and Your clients

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Google Analytics 4 & Performance Reporting
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