Is Google Grants for you?
If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
An Open-Source, Low-Code Solution for Drupal Websites
UPDATE July 2020: Cohesion is now Site Studio A few weeks ago, we partnered with Acquia to deliver this informative webinar on using Cohesion, the new…
A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues
Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
The Five “Be”s of Crisis Communication
At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
Fanshawe Students Deliver Success for Local Businesses for Fifth Year
Need to Know Northern's fifth Digital Marketing Challenge for Fanshawe College marketing students has concluded for another successful year. Our team…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…