Chatbots: Details that Make a Difference
Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
What is Google Places?
When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
The Year that Was in Drupal
When it came to technology, 2016 was a big year for Digital Echidna and the Drupal Content Management System. We're excited to take what we've learned…
How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process
There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
Hacking a Bridge to the Future
Want a sneak peek at the future? Then Western University’s the place to be this weekend -- and Echidna’s proud to be a part of the excitement…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…