The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…

It's safe to say that the Drupal Content Management System is a big part of who we are and how we've grown, and it has contributed greatly to our…

Digital Echidna is happy to announce that we have become a proud Member of the Islandora Foundation. As you may know, Digital Echidna has long been a…