When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Intranet Introspection: Proper Execution
So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…
AODA -- Halfway There but Not Actually Halfway There
One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
The Business of Politics and Religion: Is it Taboo?
There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
First-Time Presenting at Drupal’s “Show,” but Prepared to Swing for the Fences
To paraphrase John Fogerty, “Put me in coach, I’m ready to play [clap, clap-clap] today. Put me in coach, I’m ready to play today. Look at me, I can…
How to Contribute to Drupal: Module Maintenance
In the open-source community, we would be nowhere without the dedication of the numerous volunteers that maintain contributed modules and themes. When…