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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility and the User Experience - Two Sides of the Same Coin

Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
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HERO CDP

The 3 Stages of Customer Personalization & Their Tactics

According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
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Echidna Blog

This is Sparta: Fighting the Battle for Quality Blogs

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
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Echidna Blog

Content Matters - Five Ways to Keep Content Fresh

It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
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Echidna Blog

Automating Repetitive Tasks

Photoshop has become an industry standard application for creating and editing graphics for use on the web. A great way to automate repetitive tasks…
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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Echidna Blog

Bubble, Bubble, is the iPad for the Blind Worth the Toil and Trouble

A tablet billed as "the iPad for the blind" featuring liquid-bubble Braille output is intriguing, but is it appealing to a niche that may not be there…
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Echidna Blog

Adopting open source in the transit and transportation industry

The fundamental building blocks of running an efficient and user-focused public transportation network and building a well-designed, effective, and…
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Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now

The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
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Echidna Blog

Stumping for Votes or Stomping on Customers?

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
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