What Have You Done For Me Lately ...
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…
Making Print Versions of Web Pages and Logos
We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Don't Want to Play? Fine, But Be Aware of the Game
You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…
Growing Your Business by Acting Small I -- External
Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…