COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
The Future of Drupal is Now
Earlier this week, Drupal founder Dries Buytaert shared an update on the arrival of Drupal 9. We have a date -- ish. And we know that with the arrival…
The Lone Star State Offered Big Opportunities
The old adage states that everything is bigger in Texas. Well, I can attest to that not only from a brontosaurus-sized rib that beat me one dinner…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
Does Your Search Need to Get a Cludo?
Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Albany Law School, Multi-Site Digital Experience
Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.