Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…