Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…

Echidna would like to announce the addition of our new Account Manager - Erin Brinen. Erin has a background in corporate communications and public…

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…