We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

Managing a university or college’s entire web presence, website content, and website compliance with standards and accessibility across an entire…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…