You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Today, everything is searchable and public if you post it online. Rarely can you completely delete an image, status update, blog or tweet with 100%…

So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

There’s an old adage, often used in sports, that says someone or something has “come through in the clutch.” That usually means that you’ve been able…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…