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Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
The Perfect Time to Update Your Content
There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…