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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…
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Echidna Blog

2013 – Communications Breakdowns

Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
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Echidna Blog

Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer

Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

We Have the Will to Give; Resolve to Do Something

Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
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Echidna Blog

Where Can You Find Success? Just "READ"

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
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Echidna Blog

Understanding Fandom the First Step in Cultivating Fans

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
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Echidna Blog

A Structural Model for Effective Anonymous Commentary

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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Echidna Blog

Obama and the Internet

Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…
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Echidna Blog

2013 -- Social Success Stories

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
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