Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…

1) Define the Project Team & Stakeholders Early On Web projects are generally of interest to a series of stakeholders within an organization. It’s…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…