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Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
Seeing A Bright Future During Our Week at IPSW
We're always amazed by the quality of the talented youth that are coming out of our post-secondary institutions. Last week was no different as we were…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
Voices Carry - How Personal Should Your Business Get?
Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
Make Sure Your Source is the Right One
Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
AODA and You: What is Accessibility?
Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
Filling a Prescription for Healthy News
Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…