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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
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Damage Control 101 - What to Do

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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Seeing A Bright Future During Our Week at IPSW

We're always amazed by the quality of the talented youth that are coming out of our post-secondary institutions. Last week was no different as we were…
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Higher Education

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The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
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Make Sure Your Source is the Right One

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…
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AODA and You: What is Accessibility?

Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
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Filling a Prescription for Healthy News

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…
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