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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Why Does a Website Cost So Much?

“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
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Accessibility Matters - iAid Update

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
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Accessibility Matters - Window Dressing or a Door to a Greater Commitment?

Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…
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Our Very Own Drupal North Star

Digital Echidna is proud to share that Pat Gilbert, our New Business Manager covering the east part of Canada, has been elected as President of the…
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Three Things You Can Do In The Name of 2019 IDPWD

Today is International Day of People with Disabilities -- and to quote one-hit wonder band Europe, it’s the Final Countdown to another accessible…
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Is New Always Better? Keeping Accessibility Simple

KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
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The ABCs of WCAG – Mapping Out an Accessible Future

For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
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Off Target: Lessons in Knowing Your Market

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
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Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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Accessibility and the User Experience - Two Sides of the Same Coin

Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
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