So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

What a difference a month, or so, makes right? The old adage states that necessity is the mother of invention -- and travel restrictions and physical…

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…