Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…