Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…