| Northern Commerce Inc.

Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…

Learning the Foundations of Persuasive Content

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

Let's Chat about Chatters' Hybrid Omnichannel Commerce

Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.

Digital U for a Digital You 501 -- What's Next?

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

Digital trends spotlight. Email segmentation for BFCM.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.

Does Your Site Need Cookies?

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…

How Beta-Testing Led To A Better Customer Experience

This blog contains excerpts taken from the VTA/Digital Echidna session panel held at Bay Area Drupal Camp 2019. Santa Clara Valley Transportation…

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…