Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

It's not like you really need another reason to visit Montreal at any time, but if you happen to be in la belle province this weekend -- or can make a…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

Laissez les bons temps rouler! Digital Echidna is proud to announce that it has been listed as a finalist in the Excellence in Digital Marketing…

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…