This year, we celebrated the 50th anniversary of our iconic Canadian flag. And it's a flag that we're proudly waving both home and abroad. It's been a…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…

We often get asked by clients, “ How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…