Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
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Social Media Can Be a Winner for Sports Organizations
In the oh-so loved world of sports, a hot topic these days is how teams, coaches and players can connect with their fan-base using social media…
Board Participation - Sometimes You Need to be the Willow
In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI
Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
Clever and Cool Does Not Exclude Cautious
The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down…
SEO Wins: Embedded Angular and Drupal
Improvements to one school’s middleware solution made while going through a Drupal 8 build, makes for some exciting improvements in SEO. My colleague…
Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now
The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
More Work, More Reward - Soliciting Honest and Varied Comments
Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…