The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
Removing Accessibility Barriers to Promote Independence and Inclusion
"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence
Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
Nominations Are Great, but the Work is, Honestly, its Own Reward
There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…
Build Drupal 8 Websites Up to Four Times Faster Using Cohesion
UPDATE July 2020: Cohesion is now Site Studio People have always loved Drupal for its power, security, and pliability. And with Acquia’s acquisition…
Northern Commerce One of Five Agencies in North America Shortlisted for Google Award
For Immediate Release: LONDON, ON – July 12, 2017 — Northern Commerce, a Canadian leader in the digital industry, has been shortlisted for the North…
Accessibility Matters - Educational Back-Up Plans
It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…