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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

So What's the Difference Already?

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
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Echidna Blog

Know your business netiquette ...

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
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Echidna Blog

Celebrating Teamwork

If you happen to be at the London Knights’ hockey game tonight, take a look over to the stands to the west side of the rink -- there you’ll see a…
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Echidna Blog

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
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Echidna Blog

Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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Echidna Blog

Giving Back? How to Make it a Part of Who We Are

To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…
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Echidna Blog

Echidna, Fanshawe Program Embraces Knowledge-Sharing Ideal of Drupal

As you know, the heart of Drupal is built upon a foundation of collaboration, knowledge-sharing, and teamwork. As an open-source technology, Drupal…
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Echidna Blog

Sowing the Seeds of Drupal Growth in New Jersey

Digital Echidna is proud to be a gold-level sponsor of the upcoming Drupal Camp New Jersey. Now, you may ask yourself, why is a Canadian company…
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Echidna Blog

A First Few Steps Towards a Brighter Future

It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
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      • MarTech Migration
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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