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Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
Sharing Stories Using Their Own Words
The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past
It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
Focus On Quality and Your Customers Will Make Time for Your Content
How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
How Can I Get My Web Project Back On Track?
The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
The Benefits of Open-Source? It's Right There in Black and White (House)
Looking for validation that open-source is the way of the future? Look no further than our neighbours south of the 49th as the White House reaffirmed…
Content Isn't King - It's Far More Foundational Than That
I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
Northern & Fanshawe Launch Marketing Challenge to Support Local Business
For Immediate Release: LONDON, ON – January 21, 2021 — After a year that pushed eCommerce and digital marketing to the forefront for businesses around…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…