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Echidna Blog

Serenity Now!

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
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Echidna Blog

Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified

Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
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Echidna Blog

It’s OK to Live – Social Media is By, For, and About People

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
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Echidna Blog

Always Be Prepared

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…
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Echidna Blog

Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
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Echidna Blog

The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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Echidna Blog

AODA -- Halfway There but Not Actually Halfway There

One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
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Echidna Blog

Chatbots: Details that Make a Difference

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
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Echidna Blog

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
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Echidna Blog

Using Text Messaging in your Lead Generation

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • Roadmaps & Governance
      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
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      • Omnichannel Retail
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