It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…